- I am a writer. I am a dreamer. I am a music man.
- I am a forward thinker. I am a late adopter.
- I am an obsessive. I am a compulsive.
- I am an imperfect perfectionist.
- I am a creative.
a creative
a poem
My father asked me to write him a poem for the holidays.
It being the end of year, I was feeling reflective and wrote this.
Season's Door
Should old acquaintance be remembered
Let new horizons be explored
May all fair grievance be surrendered
Upon season’s door
Should miracles be many
Let no hardship be endured
May all blessings be in plenty
Upon season’s door
For should new acquaintance be received
May old horizons be in accord
To let fair grievance be relieved
Upon season’s door
a product
Came up with this bright new product featuring a memorable name
and designed our prototype to literally pop off the shelf.
a promotion
This initiative let consumers design a new soda can -
now that’s what you call pop art.
a brand
Wrote our tagline along with most of the creative elements
for a campaign that won this account at my first job.
a rap
Pitched this upbeat summer rap
to some kids signed on Young Money.
a campaign
This campaign illustrates how a simple obsession
can easily go to someone’s head.
a commercial
This clever idea is about as stupid as it gets.
a program
Recommended this idea to boost food sales with pairings
and called the program Delicious Duos.
a surprise
Here is an unbranded OOH campaign that led to a digital experience
which rewarded people with prizes while driving traffic into the store.
a website
This site targeting alpha males was hub to an interactive program
that let guys chew out their friends with insults via SMS.
a billboard
We were kind enough to do some
bad advertising for this client.
a psa
People with disabilities are often given a hard time —
here we see just how bad it can hurt.
a poster
Always liked this headline
promoting a video game tournament.
a posting
Here’s just a taste of some work done on social media
for a top national restaurant chain.
a party
Concepted and produced this experience that was
advertised as The Greatest Celebration On Earth.
a soundtrack
The original music score for this commercial was created by my team
in our downtown Dallas recording studio.
a video
Who says you can’t create compelling
online content on a small budget?
a trademark
Penned this spiritual anthem and later reserved the rights
to use its title line on all forms of apparel.
a dream
Sat down with an illustrator who sketched out this dream world
that was in my head — later brought to life in full color for a B2B client.
a spread
Wrote a campaign line and print series that actually positioned
this watchmaker’s lack of domestic brand recognition as an advantage.
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a logo
Led a team of five art directors while developing this logo for the
leading human capital management firm in Latin America.
a name
Came up with the name for this product
that found itself on shelves across the country.
a display
Worked with a team of talented designers on the road
to creating this first-class national display.
a mailer
This dynamic B2B direct mail piece shows that you can literally
separate business from personal on the same phone.
a photo
This picture was taken with my phone while visiting London.
(Just checking to make sure you’re still reading.)
a shoot
Developed the strategy and then wrote a campaign line
that inspired these photos which I directed at our shoot.
a song
One last song for an encore.
a ulevitch
Adam Ulevitch is a thought-leading creative and strategist with nearly 20 years experience
helping to cultivate more than 100 brands across a diverse range of categories.
Strategic Thinking • Conceptual Writing • Creative Direction • Music Production
